Speaking of Brands

I’ve been asked a lot of questions in my life. They ranged from the rather petulant ” Just who do you think you are?” to the whiney “Are you really going to arrest me, officer?” Until this week, no one ever asked me, “What brands do you associate with?”

Did I suddenly become a social media influencer or a rising hot commodity in the entertainment or sports field? I don’t think so. Though, I have been asked what’s your favorite brand of this or that sometimes. In most cases, such questions were for surveys, but occasionally, they were statements in disguise.

For instance, a friend asked me not long ago, “Do you still wear Levi’s?” He wanted to say he quit buying Levi’s when he heard Levi’s moved production overseas. First, though, he needed me to clarify my position, just in case.

So, where does the question inspiring this piece stand? Well, it is a bit open-ended. The question probably refers to manufacturer’s brands like the one I referenced. However, I’m from Texas, and I might think of a cattle brand that was pretty nifty, such as the Four Sixes.

The bottom line is this. I do not associate with any brand. I might drink a particular beverage brand more often than others, but I don’t associate with the brand. Others may associate me with the brand, but that is their bias, not mine.

Beyond having some fun with words, my point is that using the term associate here makes one question its use instead of addressing the question’s intent. Unless, of course, the goal was to flush out hairsplitters like me.

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